Quite simply, it’s no longer possible to consider marketing without considering digital. Consumers are always connected – be it on their desktops, laptops, tablets or mobile devices. In fact, consumers are even “second screening” – i.e. engaging with their phone whilst watching TV or working on their laptop – which means if your brand isn’t part of the conversation or available across all devices immediately, it’s likely your product or service won’t even be considered and another more digitally aware company will enjoy growth at your expense.